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Shield Your Shingles Against La Niña in 2024

La Niña could bring extreme weather this winter season. With tips from the experts at Atlas Roofing, you can shield your home against cold, moisture,…

By: Atlas Roofing Reading Time: 1 minute Read More...

A Roof Restored; A Community United

See how compassion and collaboration brought a new roof and renewed strength to a Fayetteville pastor and his family in their time of need.

By: Atlas Roofing Reading Time: 2 minutes Read More...

"Joe, I've got a veteran here who you may be able to help." - Glen Bailey

Don’t wait for the perfect time to do something good—read how a simple phone call sparked a change in the life of a 101-year-old WW2 veteran.

By: Atlas Roofing Reading Time: 3 minutes Read More...

Hurricane Helene's Devastation Met with Hope

Answering the call for supplies and warmth after Hurricane Helene. Proving the power of neighbors helping neighbors in difficult times.

By: Atlas Roofing Reading Time: 2 minutes Read More...

Discover the Rich Tradition and Bold Flavors of Craft Beer of the Fall Season

Bold yet sweet like the chilly fall seasons. Asphalt Life is ready to pour some tasty craft beer for Oktoberfest. Read more in the blog!

By: Atlas Roofing Reading Time: 2 minutes Read More...

Everything Under the Sun

Learn about the Pinnacle® Sun roofing system, its benefits, and how it enhances a home's durability and energy efficiency with our contractor…

By: Atlas Roofing Reading Time: 1 minute Read More...

Shield Your Shingles Against La Niña in 2024

A Roof Restored; A Community United

It Started With a Phone Call

Hurricane Helene's Devastation Met with Hope

Oktoberfest Celebration: Embrace the Tradition of Craft Beer

Everything Under the Sun

Give, Roof, Play

A Roof Restored; A Community United

In the town of Fayetteville, GA, where community roots run deep, a pastor and his family were struggling under the weight of an aging, leaky roof. For the family, their home wasn’t just a place to live—it was a haven, a source of comfort, and a foundation for their ministry. When repair options seem...

It Started With a Phone Call

In the small town of Perris, Kentucky, 101-year-old World War II veteran Albert Wess Sr. encountered a significant obstacle while shopping for home insurance. Companies quoted astronomical premiums due to the deteriorated state of his aging roof, which required replacement. The man who once served h...

Hurricane Helene's Devastation Met with Hope

Some hurricanes are remembered for their wind damage, some for their rainfall, and others for their coastal flooding. Hurricane Helene will be remembered not just for its record-breaking size, storm surge, and destructive winds but also for the unimaginable devastation it left across an inland stret...

Give, Roof, Play

’Tis the season to think of those who are less fortunate. In the spirit of helping others, Atlas Roofing is excited to kick off its season of giving — aka “Give, Roof, Play” Month. “I cannot do all the good that the world needs. But the world needs all the good that I can do.” —Jana Stanfield Th...

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The Life

Oktoberfest Celebration: Embrace the Tradition of Craft Beer

Even though the weather is getting chilly, we’re still craving something cold and refreshing after a long day. The fall season brings in new flavors with beer-making traditions that have existed for over a century. Of course, we're talking about Oktoberfest. The malty flavors have a sweetness resem...

Breaking Barriers: Women's Rise in the Roofing Industry

In the traditionally male-dominated world of roofing, more and more women continue to defy stereotypes and make their mark on the industry. While still a minority, women in roofing are gradually gaining visibility and support through open conversations and focused industry associations like National...

Bonds That Never Break

In a touching testament to the spirit of veterans supporting one another, a heartwarming story unfolds from a chance encounter that led to a profound act of kindness. Mickey Fields, the project manager for Pit Crew Roofing, found himself operating a drone over a job site in Palm Bay, Florida, when h...

The Calm Before...

With 21 named storms so far in 2023, this hurricane season is more active than usual. As homeowners keep their fingers crossed, hoping the next big one doesn’t come for their home, contractors must prepare for a boom in business from those who do find themselves in the storm’s path, thanks to an ine...

Get Your Motor Running

Every passion borders on the chaotic, but the collector’s passion borders on the chaos of memories. —German Philosopher Walter Benjamin Many collectors choose their items based on certain (often childhood) experiences or memories, or because they want to create new experiences and memories. For exam...

Celebrating Our Latino Community

In 1968, President Lyndon Johnson enacted Hispanic Heritage Week to celebrate the cultures, histories and contributions of American citizens with ancestors who came from the Caribbean, Central and South America, Mexico and Spain. Twenty years later, President Ronald Reagan expanded the weeklong obs...

Thrill Seekers Unite!

If you’re an adrenaline junkie, National Roller Coaster Day (Aug. 16) isn’t enough time to celebrate one of the coolest, most fun activities we, as humans, can do. Do you like a twist on the traditional ride? Are you looking for the biggest thrills? Wondering what coasters debuted this year? We’ve g...

Fuggedaboutit!

With long hours, often spent in extreme temperatures, coupled with physically demanding work, roofing can be a grueling business. And while, as a roofing contractor, you depend on your crew to do installations, you still bear all the mentally draining work, such as being a good salesperson, submitt...

Heat Wave

As one of the hottest summers on record continues to blast record-breaking high temperatures across much of the country, the only ways to keep cool are in the air conditioning or in the water. From waterskiing, jet skiing and scuba diving to boating, surfing and tubing, there are watersports for ev...

Atlas Insider: Ryan Blaney

In 2017, Atlas Roofing’s partnership with Midwest home-improvement retailer Menards extended to Menards Racing, which supports the Xfinity and NASCAR Cup racing teams. This year, Atlas was excited to join Menards in sponsoring the No. 12 Ford Mustang of driver Ryan Blaney for the NASCAR Verizon 200...

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Project Profiles

Hurricane Helene's Devastation Met with Hope

Give, Roof, Play

Atlas Polyiso Insulation and Shingles Enhance Ventilation, Durability and Aesthetic for Illinois Church Reroof

After storm winds ravaged the roof and insulation of an Illinois church's cathedral, the contracted roofing company chose to use Atlas Roofing products for the necessary repairs. The following account documents the job, from its initial challenges and plan of approach to the installation process and...

Prepared for Life

One March evening, a group of parents gathered at St. David’s Episcopal School to discuss “How to Raise an Adult.” Like most families with college-bound students, the thought of releasing their children into the world might have seemed daunting, but raising responsible individuals in this day and ag...

Faith — and a New Roof

Carroll County Christian Work Camp in Eldersburg, MD, helps to repair and improve homes for individuals and families of inadequate income or abilities living in or near Carroll County. Established as a branch of the Baltimore County Christian Work Camp in the early 1990s, the non-profit volunteer h...

Providing Care for the Uninsured

Roughly 90,000 residents of Wake County, NC, have no health insurance. In an area where the average emergency room visit costs $1,500, uninsured individuals often go without necessary care and medications, making them more likely to develop chronic illnesses and miss more time from work. But Allianc...

One for All and All for Humanity

Did You Know? Since 2007, New York City’s Rockefeller Christmas tree is milled into lumber and donated to Habitat to be used in the construction of new, affordable homes in the U.S. Since its founding in 1976, Habitat for Humanity has helped more than 35 million people across all 50 states and ...

From Dairy To Marry

BEFORE - with algae stains(Photo by Chris Nieto) Built in 1934, the 8,000-square-foot Historic Wakefield Barn was originally used to house nearly three dozen Guernsey milk cows owned by John Sprunt Hill. The lawyer, banker and philanthropist purchased the animals and the 2,000-acre Wakefield Farm fo...

Restoration of Hope

When his father died in February 2019, Danny Stone made a solemn promise to fulfill his dad’s vision — open a facility to help parolees get a new start. The concept became a reality with the help of Atlas Roofing. The Restoration of Hope house in Texarkana, TX, opened its doors recently — complete w...

Cabin Fever

Located just south of Meridian near the Mississippi/Alabama state line, Clarkco State Park has been a favorite Mississippi recreation spot since it was founded in 1938. The park offers dozens of RV and tent sites as well as 21 cabins, many of them lakefront, for less rustically inclined vacationers....

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Industry Updates

Unlocking Growth with "Near Me" is Key to Local Roofing Domination

Local SEO Opportunities | Crafting Community Trust | Gain a Competitive Advantage Imagine a homeowner with a leaking roof during a heavy rainstorm. Their first instinct? Grab their phone and search for "roofing contractors near me". This is where you want your business to shine. Being the top local ...

Navigating the 2024 Digital Landscape

The digital landscape is evolving rapidly. Google Search and social media platforms intend to implement changes in 2024 that will impact how roofing contractors are found online and interact with potential customers. Understanding these trends is crucial for staying ahead of the curve and ensuring y...

The Critical Role of Self-Adhering Underlayment

Self-adhering underlayment plays a critical role in preventing moisture penetration in vulnerable areas of a roof, such as eaves, rakes, valleys, and around roof penetrations. Designed for waterproofing, underlayment is positioned beneath shingles. But while the adhesive properties of some underla...

Mastering Professional Etiquette to Impress Homeowners

Every professional action you take, and the occasional lapses thereof, can significantly influence your reputation in the industry. Homeowners nowadays aren’t hesitant to share their experiences—be it praise or grievances—across social media and review platforms. In a competitive landscape, understa...

Can StormMaster® Shake Shingles Weather the Storm?

High winds and tornadoes and hail... Oh my! Homeowners across the country hold their breath during all of these potential roof-damaging events. But what if they had Atlas Roofing's StormMaster® Shake shingles? Can our Core4® Technology, Class 4 impact resistance and superior wind warranty give home...

Avoid the Void

Gutter covers are a great way to keep leaves and other debris out of a home’s drainage system. These guards protect gutters from potential warping or overflowing, while also keeping homeowners safely on the ground instead of having to climb a ladder and manually clean out blockages. However, if gut...

Where Dreams Are Built

In April 2023, Atlas Roofing announced project New Horizons — a new, $200 million shingle manufacturing facility in the Midwest. A few months later, on a sweltering day in August, the company broke ground on a 150-acre plot of land in the City of Clinton, where the 500,000-square-foot plant will be ...

How to Earn Your 3M™ Roofing Technology Specialist Designation

Impress your customers with a 3M™ Roofing Technology Specialist designation! The former Scotchgard™ Shingle Sales Specialist training has been expanded to include 3M™ Smog-Reducing Granules and 3M™ Cool Granules. The updated course can be completed in less than 40 minutes by logging into your Atla...

Like a Bat out of “Hail”

Wanna stay ahead of the competition? Take advantage of the Atlas Storm Center powered by HailTrace! This free canvasing tool allows you to search addresses for hailstorm data (dating back over a decade) and order reports — including the option of an EagleView bundle report — to identify hail-impact...

Social-ize to Incentivize

In the past, knocking on doors was one of the best ways to find customers for your roofing business. But now, social media has made it easier than ever to reach way more people in much less time — instantly, in fact! But simply having a social presence isn’t enough. You must create and post content...

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Shield Your Shingles Against La Niña in 2024

A Roof Restored; A Community United

"Joe, I've got a veteran here who you may be able to help." - Glen Bailey

Hurricane Helene's Devastation Met with Hope

Discover the Rich Tradition and Bold Flavors of Craft Beer of the Fall Season

Everything Under the Sun

Give, Roof, Play

A Roof Restored; A Community United

It Started With a Phone Call

Hurricane Helene's Devastation Met with Hope

Give, Roof, Play

The Life

Oktoberfest Celebration: Embrace the Tradition of Craft Beer

Breaking Barriers: Women's Rise in the Roofing Industry

Bonds That Never Break

The Calm Before...

Get Your Motor Running

Celebrating Our Latino Community

Thrill Seekers Unite!

Fuggedaboutit!

Heat Wave

Atlas Insider: Ryan Blaney

Project Profiles

Hurricane Helene's Devastation Met with Hope

Give, Roof, Play

Atlas Polyiso Insulation and Shingles Enhance Ventilation, Durability and Aesthetic for Illinois Church Reroof

Prepared for Life

Faith — and a New Roof

Providing Care for the Uninsured

One for All and All for Humanity

From Dairy To Marry

Restoration of Hope

Cabin Fever

Industry Updates

Unlocking Growth with "Near Me" is Key to Local Roofing Domination

Navigating the 2024 Digital Landscape

The Critical Role of Self-Adhering Underlayment

Mastering Professional Etiquette to Impress Homeowners

Can StormMaster® Shake Shingles Weather the Storm?

Avoid the Void

Where Dreams Are Built

How to Earn Your 3M™ Roofing Technology Specialist Designation

Like a Bat out of “Hail”

Social-ize to Incentivize

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